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Investment management

Elway Capital is an asset management firm with a long-term focus on seeking superior risk-adjusted returns for our clients. Our passion for investing builds on a history of excellence in entrepreneurship, customer service, and teamwork.

Our Team

  • Founder

    John Elway

    John A Elway, Jr. is a dynamic leader with experience guiding the Denver Broncos to Super Bowl championships as both a player in 1998 and 1999 and as a general manager in 2016.


    Bobby Henebry

    Bobby Henebry, CFA serves as President and Chief Investment Officer at Elway Capital, LLC, an investment firm based in Denver, CO.


John's father, Jack Elway, was a football coach and played a pivotal role in the development of John's lifelong value of hard work. During John's sophomore year of high school his family moved to San Fernando Valley, where he played at Granada Hills High School. Despite missing most of his senior year due to a torn ACL, John was the #1 recruit in the county & made the All-American team with 5,711 career passing yards and 49 passing career touchdowns.

Elway's businesses

Mr. Elway along with long-time business partner and friend, Jeff Sperbeck, founded 7Cellars in 2013, originally as part of the Elway's Steakhouse offering, and 7Cellars has now grown into a diverse portfolio of world-class wines with partnerships including Rob Mondavi, Jr and ONEHOPE Wine.

The John Elway Dealership Group is comprised of a range of brands including Cadillac, Chevrolet, BMW, Mini, Chrysler Jeep Dodge Ram, Toyota, Porsche, and Noco Powersports. Mr. Elway partnered with Mitch Pierce, Todd Maul and other like-minded entrepreneurs with a passion for excellence in customer service in a range of markets.

Elway's chain of premium steakhouses is a collaboration between longtime friends John Elway and Tim Schmidt designed to be the perfect place for celebrating any occasion with genuine hospitality in an environment that is uniquely Colorado.